Long Thread Podcast: Gudrun Johnston, Shetland Trader

Season 14, Episode 3: Wherever in the world she lives, Gudrun Johnston‘s roots always take her—and her knitting—back to Shetland.

Anne Merrow Mar 7, 2026 - 4 min read

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Gudrun Johnston has a deep legacy in Shetland knitting: her father’s family comes from the islands, and her mother founded a knitwear company that blended contemporary silhouettes with Fair Isle motifs, a business she called the Shetland Trader. But although Gudrun grew up wearing her mother’s designs, she didn’t learn to knit from her. Growing up largely elsewhere in Scotland, she learned the craft as a child, but it didn’t become central to her life for decades.

She eventually fell in love with knitting, thousands of miles from Shetland. In 2007, she published her first design, a skirt in a hemp-blend yarn for her daughter. From that point, knitting and Shetland drew her back more and more. Developing her own design style, she incorporated stitches and motifs from traditional knitting and found a deep affinity with yarn milled locally from the traditional dual-coated sheep. As generations of local knitters did before her, she draws on elements from elsewhere but gives them a distinctly Shetland flair.

Although knitters worldwide know about haps and Fair Isle knitting today, the island’s knitting tradition has faced economic threats over the years. Many knitters practiced the craft to make a bit of income, and a better-paying option (an oil terminal that opened in the mid-1970s) led to the dwindling of the cottage knitting industry. However, in tandem with the active local guild, Shetland Wool Week, and the new Shetland Organisation of Knitters, local knitters have preserved their traditions and are happy to share their knowledge.

Gudrun unites her own style with her Shetland roots in her designs, most recently the book Grand Shetland Adventure Knits, which she co-authored with her friend Mary Jane Mucklestone. She is at work on a new book exploring colorwork in a collection of knitted vests.

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Anne Merrow is a knitter, spinner, weaver, and all-around textile fiend. She is the Editorial Director and a co-founder of Long Thread Media. Originally from the East Coast, she lives in Northern Colorado with her husband and an ever-growing amount of fiber (not even counting her two cats).

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